SEO Audit Techniques
A structured set of courses covering every layer of an SEO audit — technical health, content gaps, link profiles, and how to turn findings into a clear action plan.
View All CoursesWhat an audit actually covers
An SEO audit is a systematic review of every factor that affects how a site ranks and how search engines read it — crawlability, page speed, structured data, internal linking, content quality, and backlink health all factor in.
These courses work through each area methodically. You will learn which tools to use for each task, what signals matter most, and how to document and prioritise findings so that fixes get implemented rather than buried in a spreadsheet.
Since 2017, Quyntheriloa has delivered this curriculum to learners across more than 30 countries, adjusting the material each year to reflect how search engines have changed.
Course Topics
Six areas covered across the programme
Technical Crawl Analysis
How to run a full site crawl, read the output, and identify the issues most likely to limit indexing — broken links, redirect chains, duplicate content, and slow server response.
Keyword Gap Review
Comparing your pages against competitors to find ranking opportunities you are currently missing.
Backlink Profile Audit
Reading link data, spotting toxic or irrelevant links, and evaluating anchor text distribution.
On-Page Content Assessment
Reviewing titles, headings, meta descriptions, and content depth against what pages are actually ranking for.
Reporting and Prioritisation
Structuring audit findings into a report that stakeholders understand and developers can act on.
Audit priority layers
Individual courses
Each course runs independently — take one or work through all of them in sequence.
Foundation
Reading a Site Crawl
Tools like Screaming Frog and Sitebulb produce a lot of data. This course focuses on which columns matter and which errors to fix first.
Course details
Intermediate
Content Gap and Intent Mapping
A practical process for identifying pages that should exist, pages that overlap, and content that no longer matches what users search for.
Course details